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Our Community Media scaled programme is made up of two programmes:




Two providers are delivering the subculture programme which aims to create media products with older people based on their niche interests, hobbies or experiences. These may not necessarily have a broad appeal but the project aims to connect people who share those interests to reduce social isolation.


  • The Broughton TrustThe Broughton Trust in partnership with Mary Burns Community Group who run the Salford Star, will be delivering the Subculture project across Salford, Manchester and Bolton with retired trade union members, older BAME people and disadvantaged groups. They will be holding a series of workshops across each borough to upskill and co-produce media in a number of ways.



Talking about my Generation


Yellow Jigsaw in partnership with Age UK BoltonAge UK BuryAge UK ManchesterAge UK OldhamAge UK SalfordAge UK Tameside and Age UK Wigan Borough, are delivering the Talking about my Generation project in all eight Ambition for Ageing districts (Bolton, Bury, Manchester Oldham, Rochdale, Salford, Tameside and Wigan).


Residents of those areas are being supported as community reporters to explore the experiences of older people over the age of 50 who have previously experienced social isolation. They have spent the last 12 months causing a big sensation; capturing stories of inspiring individuals who show there’s much to life over 50 – and have spread the word through events, magazines, podcasts and news interviews.


The Talking About my Generation website will continue the project and run as a professional news publication as a legacy to the Ambition for Ageing funding. The website, which has been set up with the support of the Yellow Jigsaw team, is a news magazine for people aged 50 and over – which will gather positive stories of enjoying later life, challenges that are faced, sports, art and culture, nostalgia, podcasts and much more.


Click here to follow them on Twitter and visit their website here: