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The aim of Culture Champions is to develop age-friendly volunteering and engagement in cultural activities. Our  selected providers will support older people to become Culture Champion volunteers, facilitate activity design, and manage small payments to develop new activities.


Culture Champions is a large-scale volunteer ambassador scheme for older people, currently well-established within the city of Manchester and managed by Manchester Museum. Culture Champions aims to engage people over 50 with cultural venues in the city, from museums and theatres to galleries and concert halls. It also aims to inform, involve and actively engage older people with the variety of cultural activities and events taking place in the city throughout the year.


  • Bolton at Home will connect existing cultural activists with new Culture Champions to create a network which will connect with communities across Bolton.  They will support the creation of cultural activity through a range of avenues, including linking creative professionals with groups who wish to develop new projects suited to their needs.


  • Bury Art Museum in partnership with the Met, Bury Transport Museum, Bury Fusilier Museum and Age UK Bury will provide opportunities for older people to participate in existing projects and create new age-friendly activity. The Culture Champions will help to create a ‘cultural passport’ that will provide a range of options for older people to engage in the wide range of cultural assets across Bury’s cultural quarter.


  • Royal Exchange Theatre will be delivering the Culture Champions programme in Manchester. The Royal Exchange has a long history of supporting older people to be involved in cultural activity, through initiatives such as the Elders Company, Elders Mondays and Elders Exchange Days. They will support the existing Culture Champions and expand the network and expand its reach through a series of outreach activities.