Social Spider’s new report looks at how community media works and the current potential for harnessing its power to reach and benefit a 50 plus audience across Greater Manchester.

It also outlines examples of effective community media campaigns currently taking place elsewhere, and considers why what works now is working so well.

The report then explores the different channels and approaches that might be developed in future, as well as the ways in which community media could fundamentally influence the circumstances that typically result in older people feeling socially isolated.